What are the benefits of a Shop-in-Shop?
A Shop-in-Shop offers a dedicated landing page on a retailer, where you can showcase your product lines and communicate to shoppers in your own voice. This enables you to message category-level content (that would not otherwise be listed on product detail pages) to inspire and create an emotional connection with shoppers, increasing conversion and brand loyalty.
What do I need to provide Flixmedia with to set up a Shop-in-Shop?
You must provide:
An agreement, in writing, from retailers on which you are looking to launch the Shop-in-Shop.
Designs/a brief for a template to be used across the retailers that have agreed to implement it, along with any style guidelines.
Content including retailer-specific links for all Calls-to-Action, such as links to product detail pages.
How many categories can Flix support within a SIS?
There is no set maximum number of category pages; however we recommend no more than 5 as they must all fit on one line without pagination.
Can I include a Comparison Table within a Shop-in-Shop?
Yes, a Comparison Table can be included within a Shop-in-Shop.
Can I customise content or promotions by retailer?
Each retailer receives the same template, but any links within the template to retailer pages, such as product detail pages, are customised to the retailer. We cannot syndicate promotional content.
Can Flix support with the design of the Shop-in-Shop (e.g. the template/colours etc.) or do I need to provide you with an exact brief?
Flixmedia can support by consulting on design decisions, but ultimately you should provide the designs to ensure they are consistent with your brand.
What type of tracking is possible?
We track the following metrics:
Page Views – sum of page views
Unique Visits – count of unique visitors to the page, based on session period
Media Clicks – clicks associated with interactive media elements on the page
Media Click Rate – clicks as a percentage of page views
Live Retailers – the number of retailers currently showing the Shop-in-Shop page
Tab Clicks – the number of times a product category has been selected in the Shop-in-Shop navigation menu
How can we measure the success on SIS based on conversion?
Reporting can be accessed via the 'Campaign' report in Measure Effect. This includes Page Views, Clicks and Unique Visits.