The Traffic Source Dashboard shows which traffic source types and their individual domains are driving traffic, and which source is driving add-to cart conversions on product pages.

What are the traffic source types?

Direct Traffic
Paid Campaigns
Price Comparison Sites
Search Engines
Social Media
Retailer Internal
Tech Press
Others

What is Direct Traffic?

Direct Traffic indicates when a shopper has visited a product page with no referring website data reported. If there is no referrer then it’s considered as direct traffic in web analytics terms.

Examples:

When a shopper directly opens a retailer product page from a previously bookmarked link from a browser
Traffic from non-web docs (PDFs, Word, Excel, etc)
Traffic from Apps
Traffic with “no-referrer” attribute from retailers
Traffic from desktop email clients
Traffic from URL Redirect retailer websites
Traffic from QR Code or any non-traditional channels
Traffic from Chat links

Which Paid Campaigns are tracked?

Paid Campaign is defined as a shopper landing on the retailer product page from a paid campaign source.

Key examples include promoted product advertisements from:

Google Ads
Google Ad-networks
Doubleclick.com
Criteo.com
Outbrain.com
Taboola.com

Which Price Comparison Sites are tracked?

Price Comparison Sites provides traffic insights when a shopper visits a retailer product page from a price comparison source.

Examples include when a shopper clicks a product page link displayed in:

Shopping.com

Kelkoogroup.com

Idealo.com

Pricespider.com

Pricerunner.com

Pricespy.co.uk

Price4.co.uk

Pricehunter.co.uk

Which Search Engines are tracked?

Examples of Search Engine referrer mediums within Traffic Source Dashboard include Google, Bing, Yahoo and MSN. Due to the dynamic nature of the traffic data we receive, this can change on a regular basis depending on the source of traffic.

Which Social Media sites are tracked?

Social Media is defined as a visit to a retailer product page from a social media source.

Examples include:

Facebook

YouTube

Snapchat

Twitter

Instagram

What does Retailer Internal mean as a traffic source type?

Retailer Internal provides an indication into the impact of internal web links within a retailer's website on a brands' product page. Examples include when a shopper clicks a product page link displayed in retailer homepage or index page.

Which Tech Press publications are tracked?

Tech Press as a traffic source type provides an indication into traffic performance from leading product review publications.

Examples:

Tomshardware.com

Techradar.com

Whathifi.com

Frandroid.com

Which traffic source types are included in the "Others" category?

Due to the dynamic nature of traffic data, we occasionally get "unknown" sources of traffic feeding through to the Traffic Source Dashboard. "Unknown" sources of traffic are defined as those which do not belong to a pre-existing category such as Search Engines or Social Media.

What is the benefit of understanding traffic insights?

Understanding the impact of specific traffic source types on add-to cart figures can help you to:

Focus your marketing campaigns on the traffic sources which provide the highest return on investment
Monitor the impact of your historic and current marketing campaigns
Identify trends in device consumption and alter your marketing campaigns accordingly

Which factors can influence the add-to cart rate figures?

Add to Cart Rate can be influenced by the following factors:

No stock availability: leads to a significant reduction in cart clicks but high traffic so the add-to cart rate will be affected
Anti-tracking mechanism: Some retailers do not allow us to track their add to cart activity on their product pages

What is the add-to cart rate formula?

The add-to cart rate formula divides the number of cart clicks by the number of impressions (traffic) received on a product page and multiples by 100 to provide a percentage figure.

I'd like to view the United Kingdom as a country within the dashboard, is this possible?

Due to the exposure of add-to cart data, we need to maintain the anonymity of our retailer network and therefore, each proposed country must go through a feasibility assessment to make sure there is a sufficient number of impressions (traffic) and live retailers for a given brand.

For countries such as the United Kingdom where the add-to cart figures are heavily influenced towards one retailer, it will not be possible to view data for this country within the dashboard.

Who should I reach out to if I have ideas on additional metrics and insights to include within Traffic Source Dashboard?

We're always on the lookout for great ideas and ways to improve the product! Please reach out to your Customer Relationship Manager in the first instance who will support in taking your idea forward via our product development process.